Bill was contracted by the producers of the show to restructure the operations of the production and venue as an event space, develop the F&B program, and deliver a physical and virtual security plan. One of the challenges was ensuring timely guest arrivals to start the show on time. To address this, Bill implemented adjustments such as relocating show check-in areas to shorten the arrival process for 200+ guests. Additionally, he aimed to increase revenues by suggesting ticketing strategies that streamlined the online purchase process, resulting in improved ticket sales conversion. Furthermore, Bill enhanced F&B revenues and lowered beverage costs through his long-term relationships with vendors. He made numerous other adjustments to the operation to enhance its profitability.

Director of Operations - Contract | Feb 2018 - Jan 2019 | San Francisco, CA


Oversaw a 10,000 square foot entertainment venue with 2 bars and a casino.

Tasked with reducing costs by negotiating with F&B vendors and achieved 30% cost reduction.

Implemented revenue enhancement strategies, such as early guest check-ins to increase F&B sales.

Three separate entrance doors for guests to check-in and start the 3.5 hour experience.

Performance Highlights:

Hosted 200-250 ticketed guests per show.

Successfully managed private events for up to 500+ attendees.

Reporting Structure: Reported to the three producers (owners of the production), who managed staff directly.

Financial Impact: Annual Sales Volume: $7-9M

Contract Status: Completed.